Visit Conroe Receives DMAP Designation from Destinations International
Conroe, Texas (November 2, 2020) – Visit Conroe was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
Visit Conroe was awarded "Accreditation with Distinction", the highest possible recognition for a destination organization. "With Distinction" indicates that the organization far exceeded the minimum requirements for accreditation and that the independent DMAP Board found no opportunities for the organization to improve its responses to the required standards.
“We are pleased to have Visit Conroe join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”
"By achieving DMAP accreditation, Visit Conroe has demonstrated that they have developed strategies for the direction of their destination and the policies and procedures to safeguard the use of public dollars,” said Maura Allen Gast, FCDME, executive director at Visit Irving.
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Visit Conroe joins the ranks of over 200 destination organizations who have obtained DMAP recognition.
Conroe, one of the fastest growing cities in Texas, is quickly becoming a tourism, meeting & event destination. With a 22,000 acre lake, a national forest, state forest, historic downtown, culinary delights, craft beverages, arts & culture, and live music almost every day of the week all year long, Conroe has a lot to offer.
“We are honored to receive the DMAP Accreditation with Distinction.” Stated Visit Conroe Director, Shannon Overby. “With so much to offer visitors, Conroe is a year-round destination for all travelers. The Visit Conroe Team continually highlights all that Conroe has to offer for tourists, meeting and event planners. With this accreditation, we are able to ensure that all we do for destination management and marketing are aligned with our industry’s international standards.”
About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.